1) Collect Underwear; 2) ? 3) Make profit

One of my favorite South Park episodes is about the Underwear Gnomes.  It is also about Rob Reiner as a prototype of Mayor Bloomberg, going around trying to force people to stop smoking, and that's a funny plot, but the subplot is funnier.

Emergency Meeting of the Steering Committee of the Evil, Woman Hating,Child Beating, Racist Conservatives

(We are in a large conference room with one of those long tables that look like real wood.  There are about eight men, one of whom (LEAD MAN) is standing at the back of the room in front of a screen, fourteen of whom are mumbling to each other about stocks.  The director can have more men around the table, but be sure to let people know there are only 8 speaking roles. Truth in advertising and all that.)

LEAD MAN: I'm sure you'd all like to know why I called you here to this emergency meeting.  I'm here to tell you, boys, that we are dying in the media.

(One man shoots his hand up in the air)

GUY #1:  "Is it because Rush Limbaugh called someone a slut?"
(concerned murmurs all around)