1) Collect Underwear; 2) ? 3) Make profit

One of my favorite South Park episodes is about the Underwear Gnomes.  It is also about Rob Reiner as a prototype of Mayor Bloomberg, going around trying to force people to stop smoking, and that's a funny plot, but the subplot is funnier.

Clinton and Chirac photo op

"C'est parfait, monsieur Clinton, once zees peecture ees taken, France's reputation will be restored, and you can put your hands down again."